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Strategy Analytics' User Experience Team on MWC 2017: Iteration over UX Innovation

BOSTON, March 7, 2017 /PRNewswire/ -- While Mobile World Congress 2017 lacked ground breaking innovation, the UX team at Strategy Analytics ( found stand-out examples of iterations that will benefit the user experience. These included the Displaylink XR and TP Cast wireless peripherals for virtual reality headsets and Sony's Xperia Touch, a unique modular device that can project a screen and is interacted with using common smartphone gestures on any surface.

Mobile World Congress in Barcelona did not produce game changing new devices or technologies, but rather focused on incremental UX advancements. 5G was the buzzword of MWC 2017 but has yet to be standardized. Use cases for 5G are needed to convince the industry to move forward from LTE; drones and robotics are still centered on enterprise uses and a lack of innovation in smartwatches/fitness bands presents an opportunity for ear-worn hearables and finger-worn smart rings.

Click here for the report:

Mathew Alton, Research Analyst and report author commented, "Sony delivered the most compelling advancements in devices by showcasing the interactive display with Xperia Touch and enhancing in-home personal assistants with Xperia Agent."

Continued Alton, "However, virtual reality, drones, and robotics continue to draw great interest. In particular, Strategy Analytics' recent report on virtual reality discusses the critical success factors from a consumer perspective including: designing specifically for VR as opposed to porting existing content, driving consumer engagement with contextual content, providing user-generated experiences, designing controllers for compelling VR interaction and reiterating the benefits and drawbacks of immersive audio."

Chris Schreiner, Director of Syndicated Research, UXIP added, "Demonstrations at MWC made steps toward more social VR experiences, improved peripherals, and interesting use cases that bring the promise of VR closer to reality, validating our recent findings perfectly."

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

About User Experience Strategies (UXS) 
Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Press Contacts
US Contact: Chris Schreiner, +1 617 614 0713, 
European Contact: Diane O'Neill, +44(0) 1908 423 669,

SOURCE Strategy Analytics