News Releases

Mobile-Disruptor Simgo Launches World's First eSIM
Simgo announces cloud-based v-SIM™ SDK available immediately for free integration

BARCELONA, Spain, Feb. 22, 2016 /PRNewswire/ -- Mobile-disruptor startup, Simgo® today announced the availability of an SDK for it's award winning virtual eSIM cloud-platform (vSIM™) for cellular devices. Simgo's v-SIM SDK, simgoinside™ is the world's first fully functioning e-SIM for smartphones, tablets, wearables, connected cars and the exponentially expanding universe of IoT.  The simgoinside™ SDK is available for implementation by manufacturers and OEMs today at no cost to partners. A v-SIM implementation enables remote provisioning and automated, dynamic instant connectivity to any available mobile network based on user-defined rules such as QoS and cost, among others.

"We're glad the GSMA recognized the need for an e-SIM and implicitly validated Simgo's work in the space. Unfortunately, however, the specification does not go nearly far enough," said Eyal Shmueli, co-founder and Chief Innovation Officer at Simgo. "The e-SIM does much for subscription management, but nothing for device manufacturers or subscribers, who need connectivity management. e-SIM simply gets rid of the need to swap out a physical card, but it doesn't help any user, enterprise or otherwise, manage their connectivity based on real requirements like signal strength, or managing roaming, which are two major issues for connected cars for example."

"Our decision to make the v-SIM SDK available for integration for free reflects constant discussion within the industry to address the palpable frustration among enterprise IoT players that the industry is not keeping up with the momentous technological changes occurring in economy and culture," said Avi Ben Shlush, co-founder and Chief Executive Officer at Simgo. "We know an open source, cloud-based solution is aggressive but we want to help catalyze evolution for businesses and consumers alike."

In other news at Mobile World Congress, Simgo announced that industry veteran Masahiro Inoue is joining the Simgo board of directors. Founding CEO of Yahoo! Japan, Inoue was formerly the Director of Softbank who was instrumental Softbank's Vodaphone acquisition, taking it to the number 2 position behind NTT DoCoMo.

Simgo will be demonstrating its award-winning vSIM™ product range at Mobile World Congress, Barcelona February 22-25, in Hall 5, Stand 5D81 and in the Intel Booth at 4YFN To schedule a meeting, click here or go to

About Simgo
Simgo® provides the world's leading cloud-based virtual SIM (vSIM™) platform for cellular devices, developed from its patented and award-winning technology.  By moving SIM management to the cloud, Simgo is shifting the paradigms of the mobile world and opening doors to new and exciting opportunities for users, operators, service providers and device manufacturers. Simgo is a 2016 partner in the Intel® Ingenuity Partner Program, "a carefully selected group of startups, chosen for their vision, innovative technology, and potential to create transformative solutions and products." Simgo was awarded the first place in the Mobile Enterprise Innovation category of the 2015 CTIA MobITs awards.

For more information, visit



For further information: Sparkpr: Kirsten Maynard,, +1 415 350 4147; Simgo: