SAN FRANCISCO, Feb. 15, 2018 /PRNewswire/ -- Winclap (www.winclap.com), a newly launched technology company that helps mobile app developers maximize their growth campaigns, will be exhibiting its groundbreaking product, Real-Time Pricing® (RTP®), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.
RTP is the first pricing tool introduced to the mobile ecosystem offering a radical approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model, RTP allows developers to measure user quality and pay accordingly. Its algorithm taps into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. This results in a calculated optimal price based on user quality, empowering sources who generate valuable users by receiving a higher payout, while discouraging the low performing sources.
"MWC gathers the leading mobile industry marketers, making it the ideal platform to showcase our new technology. We're excited to share how RTP will re-balance the mobile app ecosystem and allow developers to efficiently allocate the UA budget distribution across their various media sources," said Mariano Saenz, CEO of Winclap.
A recent case study, comparing RTP to CPI for a top m-commerce app, found that RTP helped the developer boost performance in their campaigns resulting in a 15% increment on ROI, 30% increase in savings and an additional 30% increase in In-App Events.
"One of the biggest challenges we faced in mobile advertising is the fact it's a black box. After working with Winclap's RTP technology we gained unparalleled insights regarding the type of media sources we were investing in and we were able to take actions accordingly," said Cefe Lascano, Co-Founder & CEO at Figgu. "That's crucial intel for any user acquisition manager."
To learn more about Winclap's flagship product, visit booth 8.1E60 in the App Planet Hall at Mobile World Congress. To arrange a meeting with an RTP expert and learn all the ways that RTP can empower your mobile app campaigns, email hello@winclap.com.
SOURCE Winclap