BARCELONA, Spain, Feb. 25, 2019 HERE Mobility is leveraging their all-in-one social mobility app, SoMo, to give attendees of Mobile World Congress (MWC) 2019 in Barcelona the widest array of transportation options in choosing with whom they ride and how they get to their destination.
With over 100,000 people expected to be in Barcelona for Mobile World Congress (MWC) 2019, SoMo offers attendees a simple, convenient way to travel together or on your own around the City of Counts. SoMo, gives the option to book a taxi through local partners like Taximes and Taxi Ecologic or plan shared rides around one-time events, like a night out in the Born District, or recurring events, like a daily ride to MWC. SoMo users can explore nearby Gatherings or connect with their friends and social circles to plan a Gathering of any size.
Harnessing the power of the HERE Mobility Marketplace, an open and competitive mobility marketplace that aggregates all locally available mobility services in real-time, SoMo presents users with a variety of transportation options to best fit their needs, including taxis, public transportation and more; merging urban transit with a free ride-share layer.
SoMo fills a key void in the mobility market, with consumers increasingly craving social mobility experiences. According to a McKinsey survey, half of ridesharing users enjoy taking rideshares for social outings. SoMo not only provides users a unique way of traveling to social outings, but by tapping into users' social circles, the rides themselves become social outings.
"SoMo makes it easy to organize rides with co-workers, friends, and family, and MWC, one of the largest conferences in the world, provides the perfect opportunity to showcase the power of social mobility," said Liad Itzhak, SVP, Head of HERE Mobility. "Whether you live in Barcelona or you're attending MWC, you'll find SoMo a seamless, flexible, and user-friendly way to book your taxi and get around together."
SoMo is available for download globally on Google Play and the App Store in English, Spanish, French, German, and Portuguese (Brazilian).
About SoMo
SoMo is a consumer app from HERE Mobility that gives people the freedom to choose how they move from point A to B. SoMo, derived from Social Mobility, allows people to collaborate and share their rides with their social circles, helping them reduce the hassle and cost of going from A to B.
About HERE Mobility
HERE Mobility is the mobility business unit of HERE Technologies, aiming to democratize the mobility ecosystem. With its cutting-edge technology, HERE Mobility has created an open and competitive smart mobility marketplace for all transportation services, connecting mobility supply and demand in real-time to empower people and businesses worldwide.
By providing the right tools and technologies, HERE Mobility makes MaaS easy to use and accessible for everyone worldwide. Learn more.
Since HERE Mobility's launch in January 2018, transportation suppliers from over 350 cities in Europe, the U.S., and Latin America have joined the HERE Mobility Marketplace with a total of more than 1.4 million vehicles. The HERE Mobility Marketplace is already operational in dozens of cities worldwide including London, Amsterdam, Athens and Barcelona and is expected to open in over 100 cities in 2019. Learn more.
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SOURCE HERE Mobility
